TikTok is introducing a new feature that permits them to lessen the quantity of artificial intelligence-produced media appearing in their streams. This move comes as the company revealed that it presently contains over 1 bn AI videos.
Testing and Rollout
This change is undergoing trials over the next few weeks before a global rollout. This shift comes amid a surge in AI-generated material, driven by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that almost a tenth of the fastest-growing content creators on a competing service only show AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a term for substandard, bulk-generated content that is typically nonsensical or dreamlike.
“We know from our community that numerous viewers like content made with AI tools, including AI artwork to educational videos, and we intend to give people the power to increase or decrease of that, according to their own likes,” stated a company executive.
AI on the Platform
TikTok disclosed that there are now 1.3bn videos on its network labeled as artificially created. In total, more than 100 mn videos are submitted to the service daily, making AI content a relatively small part of its total content library.
How to Adjust Settings
Viewers will be capable of limit or boost the level of AI content they view by opening the content preference setting in the platform and selecting “AI-generated content”. Other topics that currently be controlled under the setting cover news, clothing, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s policies mandate users to label lifelike AI-generated content, and it forbids malicious deepfakes of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be deleted under its terms of service.
In addition, the app will henceforth apply an artificially created watermark to content made using its built-in AI features, or identified by an industry-wide initiative for identifying content made by AI. This measure is designed to stop users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is furthermore introducing a $2m educational fund for professionals and organizations to develop informative material about ethical AI use. This project will assist charitable organizations dedicated to educating programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, following discussion over plans to make redundant numerous content moderators in the United Kingdom. TikTok is set to reduce a significant number of roles in its content moderation division in London, with trade unions and digital protection specialists voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can shield workers by removing the most harmful content prior to it is viewed by people. The platform announced a notable drop in disturbing and violent content seen by human moderators over the past year due to the use of its machine learning processes.
We believe it is crucial to combine staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we additionally believe it’s very important to limit contact with harmful content as swiftly, which is where a lot of the machine support is really helping us work at speed.”
